AI lead gen for B2B service firms

Clients find you.
Not the other way around.

Outbound, content, and paid ads, all pulling in the same direction. You spend your time on the calls that close, not the ones that lead nowhere.

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ROCA Accountants — Manchester Live engagement
Pipeline growth
3×
Time to ROI
60 days
Prospecting
0 hrs
Reply rate hit 12.4%
Industry average: 2%
Pipeline value tripled within 60 days
Outbound, content, and paid working as one system
Conversations shifted from fees to strategy
“We stopped chasing and started choosing.” — Aidan Oliver, Director
Founder time on prospecting
Under 5 minutes per week
Real data from a live client engagement

“We went from justifying our fees to discussing strategy.”

Aidan OliverDirector, ROCA Accountants — Manchester
RecruitmentManagement consultingIT servicesAccountancyMarketing agenciesCommercial lawCorporate financePR firmsArchitectureBusiness coaching RecruitmentManagement consultingIT servicesAccountancyMarketing agenciesCommercial lawCorporate financePR firmsArchitectureBusiness coaching
12.4%
Peak reply rate
(industry avg: 2%)
14
Days from going live
to first booked meeting
3x
Best-case pipeline growth
within 60 days
<5 min
Of your time
spent prospecting

Figures drawn from 2025 client engagements. Your results will depend on deal size, starting pipeline, and how much of the system you run.

Services

Outbound. Content. Paid ads.
All working the same angle.

Most agencies run one channel. We run three — because that's what actually keeps a pipeline full.

AI Outbound

AI-assisted research at scale. We scan your ideal clients for buying signals, find where they're underperforming, and reach out with something so specific it doesn't read like outreach — because every message is human-written, not template-blasted.

AI researchLead scoringPersonalised outreach

Content

Our production team films KSI and Premier League footballers. Same team, same craft — turned on your business. Short-form video, stills, and a plan that makes people stop scrolling.

VideoPhotographyStrategy

Paid ads

Meta and Google built for revenue, not impressions. We write the ads, build the landing pages, run the targeting — and follow up with every lead inside five minutes of them clicking.

MetaGoogleInstant follow-up
Our work

Different clients. Different problems. One system.

Here's what we built and what moved.

CIC Event
Corporate events — London
Content Outbound

Brand content deployed. Lead generation running. First inbound enquiry within 10 days of content going live.

ROCA Accountants
Accountancy — Manchester
Outbound Content Paid ads

Pipeline tripled. Conversations shifted from fee justification to strategy. Prospecting time dropped to zero.

3x
Pipeline growth
60 days
To positive ROI
0 hrs
Prospecting
Evinco
Strategy consulting
Outbound Lead scoring

Personalised outbound from day one. Decision-maker meetings landing in the calendar inside 14 days.

Advantedge
Professional services — London
Outbound Content Paid ads

Outbound system live. 7 booked calls in the first 14 days.

Client result

From the people on the system.

We stopped chasing and started choosing. The quality of conversations changed completely — we went from justifying our fees to discussing strategy.

Aidan Oliver Director — ROCA Accountants, Manchester
3x
Pipeline growth
60 days
To positive ROI
0 hrs
Spent prospecting
Process

From first call to pipeline running
in 14 days.

No lengthy onboarding. No strategy decks. We get the system live and let the results make the argument.

01

Strategy call

We look at your current pipeline, who you're trying to reach, and where the gaps are. You leave the call with a clear picture either way — whether you work with us or not.

02

Build week

We set up the outbound, film the first round of content, and build the ad campaigns. Everything's live within 14 days of our first conversation.

03

Pipeline running

New meetings in your calendar every week. We handle the optimising, the reporting, the follow-ups. You handle the conversations that close.

The platform

Your pipeline. Live. Always.

Every Innovite client gets access to a real-time dashboard showing exactly what's happening — leads found, emails sent, replies received, meetings booked. No waiting for weekly reports. No guessing.

innovite
Pipeline running
23
Leads
14
Sent
3
Replies
1
Meeting
Client access only

Every client gets full dashboard access from day one. No extra cost.

Who we work with

B2B service businesses with something worth selling.

If you sell B2B services — from £2k project work up to £50k+ retainers — and you're tired of a pipeline that runs on luck, we should probably talk.

Professional services

Accountants, solicitors, advisors. One client can be worth years of retainer — so finding the right ones matters.

Consultants

If every engagement starts with "someone recommended me", that's the ceiling we lift.

Agencies

Marketing, PR, media, tech. The clients with real budgets are getting pitched constantly. We make sure you're in the room first.

Niche high-ticket services

Recruitment, IT, training, commercial property. High-value service, other businesses as clients — we built this for you.

Not for everyone. We don't work with B2C businesses, deal values under £2k, or firms that can't take on more work right now. Better to be straight about it than waste a call.
FAQ

Things people ask before they start.

Most clients get their first booked meeting inside 14 days of going live. Outbound starts producing conversations in week one or two. Paid ads usually deliver leads inside the same 14 days.
No. Month to month, no setup fees, no cancellation penalty. We keep clients because the work pays for itself, not because they're stuck in a contract.
Most agencies pick one lane — ads, content, or outbound. We run all three, and they feed each other. The outbound uses real research, not templates. The content's produced by a team that films KSI and Premier League footballers, not a freelancer with a stock library.
Show up to the calls we book. That's about it. Research, outreach, content, ads, follow-ups — we handle the lot. Most clients spend under 30 minutes a week on anything Innovite-related.
B2B service businesses with a deal value above £2k. Strongest results have come from professional services firms, agencies, consultants, and specialist providers. If you sell directly to consumers, we're not the right fit.
Pricing depends on which channels you need and the volume we run. We cover it on the strategy call once we've looked at your pipeline. Retainers are month-to-month — no setup fees, no lock-in.

Got the answer you needed?

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About

I built this for someone I trust. Then everyone else asked.

Sammy Bimpson
Sammy Bimpson
Founder, Innovite

Six years building software for businesses — CRM systems, automation, the work that lets companies scale without breaking. Public sector and private. My brother runs a content production company that films KSI, Premier League footballers and some of the most-followed creators in the UK. The work was never the bottleneck — finding the right business clients was. So I built him a system to do it in the background. It worked well enough that other founders started asking if they could use it. That's Innovite.

Stop being the one chasing.

20 minutes. You leave knowing exactly what you'd change — whether you hire us or not.

Book your strategy call →

No setup fees. No lock-in. Straight answers.